Birds of a Feather Developers
Website Proposal
Prepared for Rapid River Pro Wash LLC
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Website Proposal
Rapid River Pro Wash
Prepared for Rapid River Pro Wash LLC
Included in Every Option
No matter which direction you go, all three options include the following.
Fresh Copywriting
Hero, services, about, and why choose us — rewritten
Full Service Area
Big Rapids, Traverse City, Cadillac, GR, Muskegon, Holland + more
Map Removed
Current footer map embed taken out
Before & After Photos
Integrated once you provide job photos
Click-to-Call
Consistent phone number and contact info throughout
Your Three Options
Choose the level that fits your goals right now.
Option 1
Wix Refresh
Minimal redesign on your existing Wix site
Timeline: 1–2 weeks
- Tighten layout, improve font hierarchy, update hero
- Services reformatted as a card-style grid
- Service area section with all cities
- Rewritten hero, about, and service descriptions
- Basic SEO: title, meta, image alt text, headings
- Before/after slider
- City-targeted landing pages
Best for: getting a cleaner, more professional look quickly at the lowest cost.
Option 2
Wix Redesign
Full redesign on Wix with stronger SEO
Timeline: 2–3 weeks
- Full layout rebuild in Wix — new sections and visual hierarchy
- Interactive before/after photo slider
- Clickable service cards — one per service
- Full copy rewrite — every section
- City-targeted copy + heading keywords
- Reviews section for social proof
- Individual city landing pages
Best for: business owners who want a site that actively brings in leads from across their service area.
Option 3
Custom Static Build
Hand-coded site — maximum performance + SEO
Timeline: 4–6 weeks · Post-launch changes: $75/hr
- Pixel-perfect custom design — built from scratch
- Custom before/after slider — no plugin dependencies
- Dedicated landing page for each major city
- Full schema markup + LocalBusiness structured data
- Core Web Vitals optimized — fastest possible load time
- Hosted on Netlify CDN — no monthly platform fees
- XML sitemap + full SEO package
Best for: clients who want the best site possible, own it outright, and only pay when there's actual work to be done.
At a Glance
| Feature | Option 1 Wix Refresh |
Option 2 Wix Redesign |
Option 3 Custom Build |
|---|---|---|---|
| Before/After Slider | ✗ | ✓ | ✓ |
| Clickable Service Cards | Partial | ✓ | ✓ |
| Full Copy Rewrite | ✓ | ✓ | ✓ |
| Cities Listed | ✓ | ✓ | ✓ |
| City Landing Pages | ✗ | ✗ | ✓ |
| SEO Strength | Basic | Moderate | Maximum |
| Page Speed | Wix-limited | Wix-limited | Fastest |
| Schema Markup | Minimal | Minimal | Full |
| Monthly Fees | ✗ | ✗ | ✗ |
| Post-Launch Changes | Self-managed in Wix | Self-managed in Wix | $75/hr on request |
| Timeline | 1–2 weeks | 2–3 weeks | 4–6 weeks |
| Investment | $500–$750 | $1,000–$1,400 | $2,500 |
* Prices are estimates and will be confirmed after a quick scoping conversation.
Payment Terms
- 50% Due upfront to kick off the project
- 50% Due on launch day before the site goes live
- PAY Direct billing (stripe), check, or cash
- OPT 3 Post-launch changes billed at $75/hr, 1-hour minimum — only when you need something updated
Good to Know
- You provide the photos — before/afters from your own jobs work great
- Domain registration (~$15/yr) billed separately if needed
- Final price confirmed after a quick scoping conversation
- This proposal is valid for 30 days from issue date
- Option 3 has no monthly fees — you own the site outright